Vinyl Destination: The new look of hip hop albums

In his brilliant 2007 book, ‘Check The Technique: Liner Notes for Hip-Hop Junkies’, hip-hop writer Brian Coleman sat down with the artists behind 36 of the genre’s finest albums to discuss the creative processes, stories and inspirations which lay behind the music.

Coleman’s aim was to address the paucity of content on rap album sleeves – often limited to a standard list of production credits and the obligatory shout-outs – when compared with the historically rich presentation and extensive writings found in classic jazz and rock LPs.

Coleman’s compelling work succeeded in its aim, shedding new light on some of the defining albums of this genre – the Wu-Tang Clan’s ‘Enter The Wu-Tang (36 Chambers)’, Run-D.M.C.‘s ‘Raising Hell’ and A Tribe Called Quest’s ‘Low End Theory’ among them – direct from the artists themselves.  But in retrospectively compiling a book of liner notes that were absent from the original releases, Coleman also – perhaps inadvertently – underlined how the packaging, artwork and presentation of many hip-hop albums has often frustratingly fallen short of matching the quality of the music locked within the vinyl grooves.

As major record companies react to the rise of illegal downloading and the recent slump in music sales by increasingly eschewing physical releases altogether in favour of putting out less costly legal digital downloads via iTunes and Amazon, a small handful of artists and labels are heading in the opposite direction.

Spearheaded by a clutch of US independent operations such as Los Angeles-based Stones Throw Recordings and Brooklyn’s Nature Sounds, some rap labels have begun issuing many of their key releases in lavish, elaborate packaging, often with extensive essays, frequently on vinyl format, and occasionally pressed up in collectable limited quantities. Hip-hop fans, hungry for something a bit more tangible than either the somewhat soulless experience of a downloaded mp3 file or the poorly-mastered CD-R self-releases hustled on street corners by young unsigned rappers, have duly scooped them up.

Metal Face Records recently reissued MF Doom’s ‘Operation: Doomsday’, a landmark underground rap record from 2000 on which the veteran MC adopts a comic-book super-villain persona inspired by Marvel Comics’ Doctor Doom seeking to rid the world of phoney rappers. In a move that chimes with the dramatic technicolour tone of the music within, the album was rolled out in a quadruple vinyl format in a metal mask tin, complete with a comic book-style lyric book and cartoon trading cards. The double CD reissue meanwhile was packed in a metal sandwich box which recalls those Marvel superhero school lunchboxes that readers of a certain age will fondly remember from their childhood.

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Vinyl Destination: The new look of hip hop albums
Vinyl Destination: The new look of hip hop albums

Coleman's aim was to address the paucity of content on rap album sleeves – often limited to a standard list of production credits and the obligatory shout-outs – when compared with the historically rich presentation and extensive writings found in



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Plastic Cd Sleeve - Bookshelf

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